The Women Behind If Only If

The Women Behind If Only If

March 7, 2026

Built by women. Led by women. Worn by women. If Only If began as a family story long before it became a brand - shaped by mothers and daughters, shared wardrobes, and the belief that comfort and beauty should always go hand in hand.This International Women’s Day, we’re premiering our brand film with Issy and Emily - a look at the vision, the graft, and the partnership behind your favourite nightwear brand, If Only If.

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White

£120.00
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Anna
4.5

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£90.00
White

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£115.00
White

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White

£90.00
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Chocolate Gingham

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£125.00
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Pink

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Blue Embroidery

£150.00
Blue Embroidery
Pink Embroidery
Buttercup Gingham

Set up by Issy Falkner in 2011 and taken over and re-branded by her daughter Emily Campbell in 2020, family and women are at the core of the brands story and feeds into their nostalgic yet timeless creations.

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