Our Story
If Only If Nightwear is a family-owned business creating seasonless, timeless designs with a particular focus on the effortless comfort and grace of the nightdress.
Set up by Issy Falkner in 2014 and taken over and re-branded by her daughter Emily Campbell in 2020, family is at the core of the brands story and feeds into their nostalgic yet timeless creations. The brand is heavily focused on their customer and inclusion, selling to a wide spread of ages as well choosing to carry an extended size range for ladies throughout their designs (available in UK 6-24).
Bucking the normal fashion trends, If Only If prefers to take a slower, more mindful approach to new product and collections. We never mass produce our designs, carefully considering a close production line where each nightie is part of a small batch worked on by hand. Our aim with new collections is to price fairly, to sell out and not allow excess clothing to go to waste. The designs are mostly seasonless and we choose to only use natural fabrics (breathable and biodegradable). Our new collections tend to launch in time for high summer and cooler autumn while our core collection of seasonless styles are offered all year round.
How and who make our nightwear is as vital to our ethical priorities as our customer is. Indian cotton and silk is, in our opinion, the very best in the world and we have been partnering with our wonderful suppliers in New Delhi for over 10 years now. Our small factory is SEDEX certified which means that they protect the people working in their supply chain and maintain high social and environmental working conditions. These include; being paid above the living wage, insurance and pensions given to all, an 8 hour working day and 22 days holiday a year.
Above all, we want to make nightwear for a conscious consumer who prioritises clothing that is considerately made, uses natural materials and that makes them feel beautiful and comfortable.
Slow Fashion
We never mass produce our designs, preferring a slow approach to our process where each nightie is part of a small batch. Our production line in Delhi is also short; our factory has in-house pattern masters, tailors, cutting teams, stitching team and packers.
Further to this, as of 2021 we made the conscious decision to extend all new styles up to a UK size 24. We hope to have a complete collection reflecting this size range by the end of 2022.
If Only If Nightwear is for every woman, no matter their age or size. We want our customer to be buying safe in the knowledge that their item is beautifully designed, made from natural materials in ethical conditions and in a slow, sustainable fashion.
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