{"title":"The First Time Mum","description":"","products":[{"product_id":"cashmere-shawl-blue","title":"Cashmere Shawl - Blue","description":"\u003cp\u003eExceptionally soft and generous cashmere shawls which come in two pastel shades (pale pink or dusky blue). The perfect accessory to any of our collection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade to match our \u003c\/span\u003e\u003ca class=\"c-link\" data-sk=\"tooltip_parent\" data-stringify-link=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" href=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" target=\"_blank\"\u003eCashmere Bed Socks\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shawl will arrive in a lawn cotton bag to help you look after it for the years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Nepal\u003c\/span\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Default Title","offer_id":44994073755871,"sku":"SHAWL-PBLU","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Ecomm131.jpg?v=1763498955"},{"product_id":"clover-short-cotton-womens-nightdress","title":"Clover","description":"\u003cp\u003eOur summer heatwave heroine! With an adjustable drawstring neckline, hand smocked cap sleeves and in our butter soft mid weight cotton voile - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlease note this style also comes in our \u003ca href=\"https:\/\/ifonlyif.co.uk\/products\/clover-thicker\"\u003eClover Thicker Cotton Cambric\u003c\/a\u003e option for those who prefer a less sheer version.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6-8)","offer_id":42724849516767,"sku":"CLVR-PTT","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":44994073592031,"sku":"CLVR-SML","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":44994073624799,"sku":"CLVR-MED","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":55452545515894,"sku":"CLVR-LRG","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":44994073690335,"sku":"CLVR-XLRG","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Ecomm-34.jpg?v=1777643432"},{"product_id":"pandora-ruffle-collar-womens-nightdress","title":"Pandora Blue","description":"\u003cp\u003e\u003cstrong\u003eAs seen in The Financial Times, Vogue, The Saturday Telegraph Magazine, The Sunday Times Style, Stella Magazine, Telegraph Fashion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur Romantic Beauty. The Pandora is a three quarter length nightdress with delicate pale pink or pale blue scallop edging to the frill neckline and cuffs. Made from cotton cambric (soft, light but less sheer than cotton voile) this nightdress is pure perfection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eScallop edged frill neckline and cuffs\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade to be a generous, loose fitting style.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":44793209258207,"sku":"PNDRA3-S0-BLU","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":44994071068895,"sku":"PNDRA3-S1-BLU","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994071101663,"sku":"PNDRA3-S2-BLU","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Pandora-Blue-Details-26.jpg?v=1749215778"},{"product_id":"isabel-organic-cotton-womens-nightdress","title":"Isabel","description":"\u003cp\u003eIsabel is the newest addition to our love of the classic white nightdress. In organic mid weight cotton voile, this nightdress floats effortlessly around the body while the pretty ric-rac edging adds a delicate touch to the silhouette. Made for sleep, slow mornings and home lounging, it is also pregnancy and breastfeeding friendly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac edged neckline\u003cbr\u003eBalloon sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":44793208340703,"sku":"ISABEL-S0-WHT","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":44793208373471,"sku":"ISABEL-S1-WHT","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44793208406239,"sku":"ISABEL-S2-WHT","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Isabel-White-01.jpg?v=1749219897"},{"product_id":"pippy-dressing-gown","title":"Pippy Dressing Gown","description":"\u003cp\u003eCrafted from the softest, organic single sided brushed cotton, together with a silk georgette frill, Pippy is the most feminine of dressing gowns. The single sided brushed cotton material means she provides that all important cosy feeling but crucially is not so heavy that she can't be worn all year round. Coming in a Clotted Cream colour with deep pockets and an attached, gathered belt, she is the perfect addition to your nightdress collection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton twill\u003cbr\u003eSilk georgette frill along shawl collar\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size - size up if between sizes\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":44793209618655,"sku":"PIPPY-S0-IVRY","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":44994068840671,"sku":"PIPPY-S1-IVRY","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994068873439,"sku":"PIPPY-S2-IVRY","price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Pippy-01.jpg?v=1749215862"},{"product_id":"caitlyn-short-button-white-cotton-nightdress","title":"Caitlyn","description":"\u003cp\u003eA new summer nightwear hero is here - Caitlyn. Made from our mid weight 100% organic cotton voile, she is short in length with puff sleeves and an A-line silhouette.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFully buttoned at the front, she is finished at the neckline and sleeve with ric-rac trim, inspired by the architecture of Bermuda. A breezy summer nightie that you will find yourself reaching for as a beach cover-up too!\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac trimmed neckline and sleeves\u003cbr\u003eButton down front\u003cbr\u003ePregnancy \u0026amp; breast feeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size\u003cbr\u003eMade in India\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":44846764392671,"sku":"CAITLYN-S0-WHT","price":95.0,"currency_code":"GBP","in_stock":false},{"title":"S1 (UK 10-16)","offer_id":44994066743519,"sku":"CAITLYN-S1-WHT","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994066776287,"sku":"CAITLYN-S2-WHT","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Caitlyn-01.jpg?v=1749215413"},{"product_id":"pandora-pink","title":"Pandora Pink","description":"\u003cp\u003e\u003cstrong\u003eAs seen in The Financial Times, Vogue, The Saturday Telegraph Magazine, The Sunday Times Style, Stella Magazine, Telegraph Fashion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur Romantic Beauty. The Pandora is a three quarter length midi nightdress with delicate pale pink or pale blue scallop edging to the ruffle frill neckline and cuffs. Made from cotton cambric (soft, light but less sheer than cotton voile) this nightdress is pure perfection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eScallop edged ruffle frill neckline and cuffs\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade to be a generous, loose fitting style.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":45710824112351,"sku":"PNDRA3-S0-PNK","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":45710824145119,"sku":"PNDRA3-S1-PNK","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":45710824177887,"sku":"PNDRA3-S2-PNK","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Pandora-Pink-01.jpg?v=1749215814"},{"product_id":"isabel-pale-pink-scallop-neckline-cotton-nightdress","title":"Isabel - Pale Pink","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eOur much adored Isabel is here in a delicious pink hue.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn an organic mid weight cotton voile, this nightdress floats effortlessly around the body while the pretty white ric-rac edging adds a delicate touch to the silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWear her for sleep, slow mornings and home lounging, and feel like you are wearing nothing at all.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac edged neckline\u003cbr\u003eBalloon sleeves\u003cbr\u003ePregnancy \u0026amp;amp; breastfeeding friendly\u003cbr\u003eNightgown shape with a generous, loose fit\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e\n\u003c\/div\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":46194279940319,"sku":"ISABEL-S0-PNK","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":46194279973087,"sku":"ISABEL-S1-PNK","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":46194280005855,"sku":"ISABEL-S2-PNK","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Isabel-Pink-01.jpg?v=1749215624"},{"product_id":"clover-thicker","title":"Clover - Thicker","description":"\u003cp\u003eYou asked, we listened! Our bestselling Clover is now available in our organic cotton cambric, which is less sheer than its voile counterpart, but no less soft.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith an adjustable drawstring neckline, hand smocked cap sleeve and made from cotton cambric (soft, light but less sheer than cotton voile) - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6-8)","offer_id":55871367938422,"sku":"CLOVER-XS-THICK","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Small (UK 8-10)","offer_id":55871367971190,"sku":"CLOVER-S-THICK","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":55871368003958,"sku":"CLOVER-M-THICK","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Large (UK 16-18)","offer_id":55871368036726,"sku":"CLOVER-L-THICK","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"X-Large (UK 20-24)","offer_id":55871368069494,"sku":"CLOVER-XL-THICK","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Clover-Details-11.jpg?v=1751623195"},{"product_id":"cashmere-shawl-pink","title":"Cashmere Shawl - Pink","description":"\u003cp\u003eExceptionally soft and generous cashmere shawls which come in two pastel shades (pale pink or dusky blue). The perfect accessory to any of our collection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade to match our \u003c\/span\u003e\u003ca class=\"c-link\" data-sk=\"tooltip_parent\" data-stringify-link=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" href=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" rel=\"noopener noreferrer\" target=\"_blank\"\u003eCashmere Bed Socks\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shawl will arrive in a lawn cotton bag to help you look after it for the years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Nepal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e90cm x 220cm\u003c\/span\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Default Title","offer_id":56148185284982,"sku":"SHAWL-PNK","price":195.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Ecomm215.jpg?v=1763499077"},{"product_id":"cashmere-shawl-ivory-copy","title":"Cashmere Shawl - Ivory","description":"\u003cp\u003eExceptionally soft and generous cashmere shawls. The perfect accessory to any of our collection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade to match our \u003c\/span\u003e\u003ca class=\"c-link\" data-sk=\"tooltip_parent\" data-stringify-link=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" href=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" target=\"_blank\"\u003eCashmere Bed Socks\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shawl will arrive in a lawn cotton bag to help you look after it for the years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Nepal\u003cbr\u003e90cm x 220cm\u003c\/span\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Default Title","offer_id":56238950973814,"sku":"SHAWL-IVRY","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Knitted_0000_Layer3.jpg?v=1757412595"},{"product_id":"cashmere-shawl-chocolate-copy","title":"Cashmere Shawl - Chocolate","description":"\u003cp\u003eExceptionally soft and generous cashmere shawls. The perfect accessory to any of our collection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade to match our \u003c\/span\u003e\u003ca class=\"c-link\" data-sk=\"tooltip_parent\" data-stringify-link=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" href=\"https:\/\/ifonlyif.co.uk\/products\/cashmere-bed-socks\" target=\"_blank\"\u003eCashmere Bed Socks\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shawl will arrive in a lawn cotton bag to help you look after it for the years to come.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade in Nepal\u003cbr\u003e90cm x 220cm\u003c\/span\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Default Title","offer_id":56249163612534,"sku":"SHAWL-CHOC","price":195.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Knitted_0001_Layer1_1a318870-3d0e-455a-ae62-2e080e2a2438.jpg?v=1758280653"},{"product_id":"pandora-buttercup-yellow-gingham","title":"Pandora - Buttercup Yellow Gingham","description":"\u003cp\u003eOur beloved Pandora nightdress has now arrived in a cheerful Buttercup Yellow Gingham. This three-quarter length nightdress features a frilled neckline and cuffs for a touch of playful charm. Crafted from buttery-soft, mid-weight cotton voile, it’s light, airy, and the perfect style to put a spring in your step this season.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic mid-weight cotton voile\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce Model is 5ft 11 and wearing size S0 (UK 6-8)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":56844396790134,"sku":"PANDORA-S0-YLLW","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":56844396822902,"sku":"PANDORA-S1-YLLW","price":160.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":56844396855670,"sku":"PANDORA-S2-YLLW","price":160.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Ecomm15_399fe7e7-03d2-4925-a56b-599f4d10cc1f.jpg?v=1771779701"}],"url":"https:\/\/ifonlyif.co.uk\/collections\/the-first-time-mum.oembed","provider":"If Only If","version":"1.0","type":"link"}