{"title":"Black Friday 2026","description":null,"products":[{"product_id":"emily-silk-nightdress","title":"Emily Ivory","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAs seen in The Times, The Telegraph and Grazia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis is our ultimate nightdress; 100% pure silk satin, the most elegant cut with lace trim to the bodice in Ivory. A nightdress of undiluted luxury and beauty.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSilk satin\u003cbr\u003eLace trimmed bodice\u003cbr\u003ePregnancy friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Please note every size is slightly generous for comfort in bed\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6)","offer_id":44994074083551,"sku":"EMILY-PTT-FUL-IVRY","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":44994074181855,"sku":"EMILY-SML-FUL-IVRY","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":44994074280159,"sku":"EMILY-MED-FUL-IVRY","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":44994074378463,"sku":"EMILY-LRG-FUL-IVRY","price":220.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":44994074476767,"sku":"EMILY-XL-FUL-IVRY","price":220.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops185.jpg?v=1789226515"},{"product_id":"clover-short-cotton-womens-nightdress","title":"Clover","description":"\u003cp\u003eOur bestseller for a reason! With an adjustable drawstring neckline, hand smocked cap sleeves and in our butter soft mid weight cotton voile - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlease note this style also comes in our \u003ca href=\"https:\/\/ifonlyif.co.uk\/products\/clover-thicker\"\u003eClover Thicker Cotton Cambric\u003c\/a\u003e option for those who prefer a less sheer version.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6-8)","offer_id":42724849516767,"sku":"CLVR-PTT","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":44994073592031,"sku":"CLVR-SML","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":44994073624799,"sku":"CLVR-MED","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":55452545515894,"sku":"CLVR-LRG","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":44994073690335,"sku":"CLVR-XLRG","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops14_cf3b169f-8b5c-4730-aeea-6f581c0d300a.jpg?v=1789227282"},{"product_id":"anna-sleeveless-cotton-nightdress","title":"Anna","description":"\u003cp\u003ePerfectly flattering nightie with lace edging to the bodice, creating a loose fitting silhouette and feminine shape. Made from 100% organic cotton lightweight fine cotton voile, this sleeveless nightdress is airy for sleep, home lounging and maternity wear in three quarter length.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlease note this style also comes in our Anna Thicker Cotton option for those who prefer a less sheer version.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLight weight cotton voile\u003cbr\u003eLace edged bodice\u003cbr\u003eThree-quarter length\u003cbr\u003ePregnancy friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing X\u003cbr\u003eMade in India\u003cbr\u003eTake your normal dress size - if in doubt size up. Please note every size is slightly generous for comfort in bed\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6)","offer_id":44994073198815,"sku":"ANNA-PTT-WHT-3QL","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":44994073231583,"sku":"ANNA-SML-WHT-3QL","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":44994073264351,"sku":"ANNA-MED-WHT-3QL","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":44994073297119,"sku":"ANNA-LRG-WHT-3QL","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":44994073329887,"sku":"ANNA-XLRG-WHT-3QL","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops166.jpg?v=1789226243"},{"product_id":"anna-thicker-cotton-midi-nightdress","title":"Anna - Thicker","description":"\u003cp\u003ePerfectly flattering nightdress with lace edging to the bodice, with a loose fitted silhouette. This version of the ‘Anna‘ is made with slightly thicker cotton voile, but no less soft.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHeavy weight cotton voile\u003cbr\u003eLace edged bodice\u003cbr\u003eThree-quarter length\u003cbr\u003ePregnancy friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS.\u003cbr\u003eMade in India\u003cbr\u003eTake your normal dress size - if in doubt size up. Please note every size is slightly generous for comfort in bed.\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6)","offer_id":42724865835231,"sku":"ANNA-PTT-WHT","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":44994072543455,"sku":"ANNA-SML-WHT","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Medium (UK 12-14)","offer_id":44994072576223,"sku":"ANNA-MED-WHT","price":90.0,"currency_code":"GBP","in_stock":false},{"title":"Large (UK 16-18)","offer_id":44994072608991,"sku":"ANNA-LRG-WHT","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":44994072641759,"sku":"ANNA-XLRG-WHT","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Anna-Thicker-01.jpg?v=1749215161"},{"product_id":"pandora-ruffle-collar-womens-nightdress","title":"Pandora Blue","description":"\u003cp\u003e\u003cstrong\u003eAs seen in The Financial Times, Vogue, The Saturday Telegraph Magazine, The Sunday Times Style, Stella Magazine, Telegraph Fashion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur Romantic Beauty. The Pandora is a three quarter length nightdress with delicate pale pink or pale blue scallop edging to the frill neckline and cuffs. Made from cotton cambric (soft, light but less sheer than cotton voile) this nightdress is pure perfection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eScallop edged frill neckline and cuffs\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade to be a generous, loose fitting style.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136273944950,"sku":"PNDRA3-S0-BLU","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"S1 (UK 12-16)","offer_id":58136273977718,"sku":"PNDRA3-S1-BLU","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"S2 (UK 18-24)","offer_id":44994071101663,"sku":"PNDRA3-S2-BLU","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Pandora-Blue-Details-26.jpg?v=1749215778"},{"product_id":"clara-smocked-womens-nightdress","title":"Clara - Blue","description":"\u003cp\u003eWe think our Clara is the perfect long nightdress. Wide balloon sleeves that crop just above the wrist, hand smocked cuffs and neck detailing and in our signature mid weight cotton voile (semi-sheer) - this floaty, full-length gown truly is a dream to wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eClara is a beauty, a true classic with smocked detailing and an easy maternity fit that you will reach for again and again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eHand smocked neckline and cuff\u003cbr\u003eThree-quarter length\u003cbr\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade in India\u003cbr\u003eTake your normal dress size - size up if between sizes. Made to be a generous loose fitting style\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Size 0 (UK 6-10)","offer_id":58136273813878,"sku":"CLARA-S0-BLU","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Size 1 (UK 12-16)","offer_id":58136273846646,"sku":"CLARA-S1-BLU","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"Size 2 (UK 18-24)","offer_id":58136273879414,"sku":"CLARA-S2-BLU","price":120.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Clara-Blue-Details-22.jpg?v=1756126757"},{"product_id":"poppy-organic-cotton-womens-nightdress","title":"Poppy","description":"\u003cp\u003eMade from 100% mid weight cotton voile, this billowing, blousy nightdress is as light as a feather with exceptionally pretty detailing like the white hand smocked, elasticated neckline and delicate flutter sleeves. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eHand smocked neckline\u003cbr\u003eFrill sleeves\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size. Made to be a generous loose fitting style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136273682806,"sku":"POPPY-S0-WHT","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":58136273715574,"sku":"POPPY-S1-WHT","price":110.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994069790943,"sku":"POPPY-S2-WHT","price":110.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops10_70fea446-d86b-402b-afcf-2cf05594b23a.jpg?v=1789227368"},{"product_id":"isabel-organic-cotton-womens-nightdress","title":"Isabel","description":"\u003cp\u003eIsabel is the newest addition to our love of the classic white nightdress. In organic mid weight cotton voile, this nightdress floats effortlessly around the body while the pretty ric-rac edging adds a delicate touch to the silhouette. Made for sleep, slow mornings and home lounging, it is also pregnancy and breastfeeding friendly.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac edged neckline\u003cbr\u003eBalloon sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136273158518,"sku":"ISABEL-S0-WHT","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":58136273191286,"sku":"ISABEL-S1-WHT","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44793208406239,"sku":"ISABEL-S2-WHT","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/F1D1AE0D-4AA9-4FAF-B778-CE767289D36E.jpg?v=1790017004"},{"product_id":"pippy-dressing-gown","title":"Pippy Dressing Gown","description":"\u003cp\u003eCrafted from the softest, organic single sided brushed cotton, together with a silk georgette frill, Pippy is the most feminine of dressing gowns. The single sided brushed cotton material means she provides that all important cosy feeling but crucially is not so heavy that she can't be worn all year round. Coming in a Clotted Cream colour with deep pockets and an attached, gathered belt, she is the perfect addition to your nightdress collection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton twill\u003cbr\u003eSilk georgette frill along shawl collar\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size - size up if between sizes\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":44793209618655,"sku":"PIPPY-S0-IVRY","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":44994068840671,"sku":"PIPPY-S1-IVRY","price":190.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994068873439,"sku":"PIPPY-S2-IVRY","price":190.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops16_4f626650-9d83-47db-b920-19c53cba5d83.jpg?v=1789227338"},{"product_id":"sands-silk-nightdress","title":"Sands","description":"\u003cp\u003eThis beautifully designed 100% silk satin nightdress will make for the perfect addition to your nightwear collection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHanging in straight pleats from the ruffled neckline, she is simple elegance at its absolute finest. To be worn to bed or cocktail hour and anywhere in between.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSilk satin\u003cbr\u003eFrill neckline and sleeves\u003c\/p\u003e\n\u003cp\u003ePregnancy friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size. Made to be a generous loose fitting style.\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136264442230,"sku":"SANDS-S0-IVRY","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":58136264474998,"sku":"SANDS-S1-IVRY","price":230.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994067235039,"sku":"SANDS-S2-IVRY","price":230.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Sands-01.jpg?v=1749215933"},{"product_id":"caitlyn-short-button-white-cotton-nightdress","title":"Caitlyn","description":"\u003cp\u003eA nightwear hero - Caitlyn. Made from our mid weight 100% organic cotton voile, she is short in length with puff sleeves and an A-line silhouette.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eFully buttoned at the front, she is finished at the neckline and sleeve with ric-rac trim, inspired by the architecture of Bermuda. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac trimmed neckline and sleeves\u003cbr\u003eButton down front\u003cbr\u003ePregnancy \u0026amp; breast feeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your normal dress size\u003cbr\u003eMade in India\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-8)","offer_id":44846764392671,"sku":"CAITLYN-S0-WHT","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 10-16)","offer_id":44994066743519,"sku":"CAITLYN-S1-WHT","price":95.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":44994066776287,"sku":"CAITLYN-S2-WHT","price":95.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops170.jpg?v=1789226303"},{"product_id":"nude-slip","title":"Nude Slip - Long","description":"\u003cp\u003eAfter many requests from our customers, our nude slip is finally here - ensuring our nightgowns make an easy transition to daywear! Made from our \u003ca href=\"https:\/\/ifonlyif.co.uk\/pages\/our-materials\"\u003ethicker 100% cotton voile\u003c\/a\u003e, this slip is perfect to wear under any of your If Only If nightdresses to take them into the day.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cem\u003eTake your normal dress size.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6)","offer_id":45081717735647,"sku":"SLIP-XS-SAND","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":45081717768415,"sku":"SLIP-S-SAND","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":45081717801183,"sku":"SLIP-M-SAND","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":45081717833951,"sku":"SLIP-L-SAND","price":45.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":45081717866719,"sku":"SLIP-XL-SAND","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Nude-Slip-Long-01.jpg?v=1749217027"},{"product_id":"pandora-pink","title":"Pandora Pink","description":"\u003cp\u003e\u003cstrong\u003eAs seen in The Financial Times, Vogue, The Saturday Telegraph Magazine, The Sunday Times Style, Stella Magazine, Telegraph Fashion\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOur Romantic Beauty. The Pandora is a three quarter length midi nightdress with delicate pale pink or pale blue scallop edging to the ruffle frill neckline and cuffs. Made from cotton cambric (soft, light but less sheer than cotton voile) this nightdress is pure perfection.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eScallop edged ruffle frill neckline and cuffs\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade to be a generous, loose fitting style.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136260247926,"sku":"PNDRA3-S0-PNK","price":150.0,"currency_code":"GBP","in_stock":false},{"title":"S1 (UK 12-16)","offer_id":58136260280694,"sku":"PNDRA3-S1-PNK","price":150.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":45710824177887,"sku":"PNDRA3-S2-PNK","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Pandora-Pink-01.jpg?v=1749215814"},{"product_id":"isabel-pale-pink-scallop-neckline-cotton-nightdress","title":"Isabel - Pale Pink","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eOur much adored Isabel is here in a delicious pink hue.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eIn an organic mid weight cotton voile, this nightdress floats effortlessly around the body while the pretty white ric-rac edging adds a delicate touch to the silhouette.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eWear her for sleep, slow mornings and home lounging, and feel like you are wearing nothing at all.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac edged neckline\u003cbr\u003eBalloon sleeves\u003cbr\u003ePregnancy \u0026amp;amp; breastfeeding friendly\u003cbr\u003eNightgown shape with a generous, loose fit\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e\n\u003c\/div\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58136258216310,"sku":"ISABEL-S0-PNK","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":58136258249078,"sku":"ISABEL-S1-PNK","price":125.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":46194280005855,"sku":"ISABEL-S2-PNK","price":125.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Isabel-Pink-01.jpg?v=1749215624"},{"product_id":"nude-slip-short","title":"Nude Slip - Short","description":"\u003cp\u003eOur nude slip is here ready for warmer weather in a shorter length - ensuring our nightgowns make an easy transition to daywear! Made from our \u003ca href=\"https:\/\/ifonlyif.co.uk\/pages\/our-materials\"\u003ethicker 100% cotton voile\u003c\/a\u003e, this slip is perfect to wear under any of your If Only If nightdresses to take them into the day.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOur nude slip will fit well underneath any of our shorter nightdress designs.\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cem\u003eTake your normal dress size.\u003c\/em\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6)","offer_id":55389498311030,"sku":"SLIP-SHT-XS-NUDE","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":55389498343798,"sku":"SLIP-SHT-S-NUDE","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":55389498376566,"sku":"SLIP-SHT-M-NUDE","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":55389498409334,"sku":"SLIP-SHT-L-NUDE","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":55389498442102,"sku":"SLIP-SHT-XL-NUDE","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Nude-Slip-Short-01.jpg?v=1749217136"},{"product_id":"clover-thicker","title":"Clover - Thicker","description":"\u003cp\u003eYou asked, we listened! Our bestselling Clover is now available in our organic cotton cambric, which is less sheer than its voile counterpart, but no less soft.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith an adjustable drawstring neckline, hand smocked cap sleeve and made from cotton cambric (soft, light but less sheer than cotton voile) - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (UK 6-8)","offer_id":55871367938422,"sku":"CLOVER-XS-THICK","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Small (UK 8-10)","offer_id":55871367971190,"sku":"CLOVER-S-THICK","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Medium (UK 12-14)","offer_id":55871368003958,"sku":"CLOVER-M-THICK","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"Large (UK 16-18)","offer_id":55871368036726,"sku":"CLOVER-L-THICK","price":90.0,"currency_code":"GBP","in_stock":true},{"title":"X-Large (UK 20-24)","offer_id":55871368069494,"sku":"CLOVER-XL-THICK","price":90.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops179.jpg?v=1789226379"},{"product_id":"clara-pink-1","title":"Clara - Pink","description":"\u003cp\u003eWe think our Clara *might* be the perfect nightdress! Wide balloon sleeves that crop just above the wrist, hand smocked cuffs and neck detailing and in our signature mid weight cotton voile (semi-sheer) - this floaty, full-length gown truly is a dream to wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eClara is a beauty, a true classic that you will reach for again and again.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eHand smocked neckline and cuff\u003cbr\u003eThree-quarter length\u003cbr\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing S0\u003cbr\u003eMade in India\u003cbr\u003eTake your normal dress size - size up if between sizes. Made to be a generous loose fitting style\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"Size 0 (UK 6-10)","offer_id":58136230756726,"sku":"CLARA-S0-PNK","price":120.0,"currency_code":"GBP","in_stock":false},{"title":"Size 1 (UK 12-16)","offer_id":58136230789494,"sku":"CLARA-S1-PNK","price":120.0,"currency_code":"GBP","in_stock":true},{"title":"Size 2 (UK 18-24","offer_id":58136230822262,"sku":"CLARA-S2-PNK","price":120.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Clara-Pink-01.jpg?v=1756126728"},{"product_id":"margot-pink-heart","title":"Margot Pink Heart","description":"\u003cp\u003eOur Classic Margot, reimagined with a romantic edge. This little girls’ nightie is crafted from thicker cotton voile for a soft yet substantial feel. 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Crafted from our lightest 100% organic cotton voile and thoughtfully double-lined for comfortable, practical wear. 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A beloved If Only If classic, now in a longer length. The Clover Long Nightdress is a timeless design defined by ease, comfort and quiet femininity - now crafted in our organic cotton cambric. Beautifully soft and midweight, it’s less sheer than voile while still feeling airy and gentle against the skin.\u003cbr\u003e\u003cbr\u003eHer gathered drawstring neckline offers an adjustable fit for both shape and freedom, while delicate hand-smocking edges the cap sleeves. These smocked details bring a soft, heirloom finish to the long nightdress, with room for pregnancy and breastfeeding. A wide hem adds weight and graceful movement to the full-length silhouette, creating an elegant, effortless drape.\u003cbr\u003e\u003cbr\u003eSoft, light, and endlessly wearable, Clover Long feels like sleeping in a cloud.\u003cbr\u003e\u003cbr\u003ePair with our nude slip to transition seamlessly from night to day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic cotton cambric\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 9, wearing size XS (UK 6-8)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size XS (UK 6-8)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (UK 6-8)","offer_id":57431973265782,"sku":"CLOVER-THK-LNG-XS-WHT","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"S (UK 8-10)","offer_id":57431973298550,"sku":"CLOVER-THK-LNG-S-WHT","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"M (UK 12-14)","offer_id":57431973331318,"sku":"CLOVER-THK-LNG-M-WHT","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"L (UK 16-18)","offer_id":57431973364086,"sku":"CLOVER-THK-LNG-L-WHT","price":99.0,"currency_code":"GBP","in_stock":true},{"title":"XL (UK 20-24)","offer_id":57431973396854,"sku":"CLOVER-THK-LNG-XL-WHT","price":99.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Crops176.jpg?v=1789226423"},{"product_id":"poppy-blk","title":"Poppy Black","description":"\u003cp\u003eOur beautiful silhouette, Poppy, is now here in soft black cotton. Made from 100% mid-weight cotton voile and thoughtfully double-layered for effortless bed-to-daytime wear. 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One for bed, holidays and everything in between.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMidi length, relaxed silhouette\u003c\/li\u003e\n\u003cli\u003eThicker organic cotton voile\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003ePregnancy \u0026amp; breast feeding friendly*\u003c\/li\u003e\n\u003cli\u003eOak Floral with contrast pink elasticated smocking\u003c\/li\u003e\n\u003cli\u003eShort sleeves with smocked detailing\u003c\/li\u003e\n\u003cli\u003eMade in India\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (UK 6-10)","offer_id":58399329517942,"sku":"ROMY-S0-OAKFLORAL","price":149.0,"currency_code":"GBP","in_stock":true},{"title":"S1 (UK 12-16)","offer_id":58399329550710,"sku":"ROMY-S1-OAKFLORAL","price":149.0,"currency_code":"GBP","in_stock":true},{"title":"S2 (UK 18-24)","offer_id":58399329583478,"sku":"ROMY-S2-OAKFLORAL","price":149.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Apricity-Ecomm86.jpg?v=1786810548"},{"product_id":"isabel-nightdress-oak-floral","title":"Isabel - Oak Floral","description":"\u003cp\u003eIsabel returns in our delicate Oak Floral cotton voile. 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Simple, nostalgic and incredibly easy to wear.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong, generous silhouette\u003c\/li\u003e\n\u003cli\u003eLight organic cotton voile\u003c\/li\u003e\n\u003cli\u003eStatement ruffled neckline with lace detailing\u003c\/li\u003e\n\u003cli\u003eFull-length sleeves with frilled cuffs\u003c\/li\u003e\n\u003cli\u003eCampaign model is 9 years old wearing the 8-9 years\u003c\/li\u003e\n\u003cli\u003eEcomm model is 8 years old wearing the 8-9 years\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"Age 2-3","offer_id":58399938937206,"sku":"MOLLY-2-3-WHITE","price":59.0,"currency_code":"GBP","in_stock":false},{"title":"Age 3-4","offer_id":58399938969974,"sku":"MOLLY-3-4-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 4-5","offer_id":58399939002742,"sku":"MOLLY-4-5-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 5-6","offer_id":58399939035510,"sku":"MOLLY-5-6-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 6-7","offer_id":58399939068278,"sku":"MOLLY-6-7-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 7-8","offer_id":58399939101046,"sku":"MOLLY-7-8-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 8-9","offer_id":58399939133814,"sku":"MOLLY-8-9-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 9-10","offer_id":58399939166582,"sku":"MOLLY-9-10-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 10-11","offer_id":58399939199350,"sku":"MOLLY-10-11-WHITE","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 11-12","offer_id":58399939232118,"sku":"MOLLY-11-12-WHITE","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/9642\/9535\/files\/Molly-White-1.jpg?v=1787936193"},{"product_id":"cashmere-socks-honey","title":"Cashmere Bed Socks - Honey","description":"\u003cp\u003eMade from 100% cashmere, our bed socks will be the cosiest addition to your winter wardrobe and the perfect accompaniment to any of our nightdresses. 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