About Us

We are a small family business who believe in creating seasonless, timeless and consciously made designs for every generation of women. Nightgowns have been around for centuries because of their feminine, romantic elegance and this is what we strive to create in each piece. We only use 100% natural, breathable materials in our nightwear not only to ensure a comfortable nights sleep but also because of it’s sustainable, bio-degradable nature.

How and who make our nightwear is vital to our ethical priorities as a brand. Indian cotton and silk is, in our opinion, the very best in the world and we have been partnering with our wonderful suppliers in New Delhi for over 10 years now. Our small factory is SEDEX certified which means that they protect the people working in their supply chain and maintain high social and environmental working conditions. These include; being paid above the living wage, insurance and pensions given to all, an 8 hour working day and 22 days holiday a year.

We never mass produce our designs, preferring a slow approach to our process where each nightie is part of a small batch. Our production line in Delhi is also short; our factory has in-house pattern masters, tailors, cutting teams, stitching team and packers.

Ethical price tags are often overwhelming, but at If Only If we strive to make our beautiful designs consciously but at reasonable price points while never compromising on quality.

We want our brand to be somewhere you can shop for yourself, your daughter, your mother, your friend knowing that what you are buying is beautifully designed, made from natural materials in ethical conditions and in a slow, sustainable fashion.



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